We grew an Italian DTC supplements brand's sales 253% in six months and took CPA down 25.87%
253%
increase in sales over 6 months
6 figures
monthly revenue, with peaks of 320+ orders a day
"Traffic Revenue rebuilt the account from the ground up. Aggressive manual bidding and disciplined scaling took us to six figures a month — we were never going to get there on our own."
Challenge
The client is one of the biggest sellers of vitamin D and mineral supplements in Italy. Their Meta ads account had been run in-house by the founder, and it had gone as far as it could that way. They brought us in to rebuild the whole paid social programme.
The first problem was structure. There was no consistent naming convention, so nobody could read the data. On top of that, dozens of campaigns were live at once, which left Meta's algorithm too little signal per campaign to optimise against. The brief we were given: scale orders while holding ROAS at 2.2 or better.
Solution
The account did not need another tool. It needed someone whose whole job is to run it. We took the operational load off the founder: we monitor ad performance daily, act on what the numbers say, and put the hours that frees up back into strategy and creative.
Constant creative and audience testing meant marketing angles were validated in days rather than months, so genuine winners surfaced fast enough to keep feeding the prospecting campaigns.
The plan we ran on the account:
- We kept every campaign with a real history of results live, then introduced new frameworks gradually, starting with retargeting.
- We simplified the account, restructuring campaigns by funnel stage so the data was readable and the algorithm had room to work.
- Once the foundation held, we ran the plays we use on accounts at this spend level — manual bid ladders and aggressive scaling on the proven winners.
- We produced video testimonial creative with the brand's most trusted customers.
- We cut landing-page load times to lift conversion rate.
Results
The account moved from the first month: more volume, a lower cost per acquisition, and new customers arriving at a price that worked. That gave the brand room to hire on the retention side and build a proper post-purchase relationship with each customer.
Over the longer run the biggest effect was repeat purchase. LTV per customer went up, and profitability with it.
The rebuilt manual-bid structure and aggressive scaling took daily orders from about 75 to over 320.
"In six months they took our CPA down 25.87% and pushed volume past 320 orders a day. We had been running this account in-house and never came close. They brought our Meta buying to a completely different level."
