Hassle-free setup
because you don’t touch any of it
How it works
first-party
pixel
We install a first-party pixel on your own domain, so browser restrictions and ad blockers stop costing you events
gateway
Events are collected and processed in a gateway that runs on your infrastructure, not ours
When the tracking is right
conversion is higher
More events reaching the platform
More accurate attribution
Better functioning ad algorithms
More relevant audience
Pet food · CEE
CPA down 30% for a sustainable insect-protein pet-food brand across eight CEE markets
30%
decrease
in CPA
35%
increase in conversions
40%
more conversions matched back to paid
Pet supplies · Serbia
ROAS above 9 on cold campaigns for a Serbian omnichannel pet-supplies retailer
9+
ROAS on cold campaigns
22%
lower cost
per purchase
25%
more purchases matched to campaigns
What’s included
in the Measurement service
Gateway setup and hosting
01
First-party pixel on your own domain
02
Event mapping and QA
03
Platform connections
04
Monthly match-quality reporting
05
Ongoing monitoring
06
Book a tracking audit
FAQ
What is 1st party data and 3rd party data?
First-party data is information you gather directly from your audience through channels like your website, app, email subscribers and CRM. You own it.
Third-party data is collected by somebody else and shared with you. As browsers keep shutting third-party collection down, advertisers are moving what they can onto first-party data.
Why are marketers switching to server-side tracking?
Advertisers saw performance drop because the data reaching their ad platforms was incomplete.
Third-party cookies keep getting restricted and are not coming back. Everyone moves to server-side eventually. We would rather do it for you before it costs you a quarter.
What is the difference between Meta Conversions API Gateway and Signals Gateway?
Both let you use first-party data. Signals Gateway has two advantages. First, it takes events from any source and sends them to any destination, because it is built to be independent of Meta. Second, it uses the new pixel, which reports better.
We set up whichever one fits your stack, and we run it after that.
What’s the difference between Meta Pixel and Signals Gateway Pixel?
The Signals Gateway pixel collects data from your website and shares it only with your own Signals Gateway server. No third-party cookies, and no dependence on Meta’s servers.
How does better tracking make advertising more effective?
More signals transmitted → more accurate attribution → better functioning ad algorithms → your ad is shown to a more relevant audience → higher conversion.
How do you charge for it?
Measurement is a monthly retainer, not a per-event fee. It covers the build, the QA and the ongoing monitoring, and it is scoped to how many sites, platforms and events you run.
The gateway runs in your own cloud account, so that hosting bill is yours and we take no margin on it. Month-to-month. The pixel, the gateway and the data stay yours if you stop working with us.
Is it GDPR compliant?
First-party data and a gateway you own help with compliance: less reliance on third-party cookies, consent handled at the source, and full control of the data.
We build to your consent setup and your DPA. We are not your legal advisers, so your counsel signs it off.