Boom

How Boom accomplished an impressive 200% increase in sales by a clever UGC strategy utilizing TikTok and Facebook ads

22.5k

SALES CONVERSIONS

200%

INCREASE IN SALES

DELIVERABLES​

Brand & Marketing Strategy
Messaging
Branding & Identity Design
Collateral Design & Production
Merchandise Design & Production
Packaging Design & Production
User Experience Design
User Interface Design

DELIVERABLES​

Brand & Marketing Strategy
Messaging
Branding & Identity Design
Collateral Design & Production
Merchandise Design & Production
Packaging Design & Production
User Experience Design
User Interface Design

CHALLENGE

Help BOOM become the brand it deserves, increase ticket sales and brand recognition, and open new streams of revenue all without alienating millions of current brand champions.

OUTCOME

Exponential increase in sales.
Accessed new market of loyal
customers.

PHASE ONE

Strategy & Approach

DEVELOPING THE STRATEGY

UNDERSTANDING THE USERS

“It’s about women. It’s about beauty. It’s about time.”

PHASE TWO

Brand Refresh

A NEW LOGO

PHASE THREE

User Experience

CAUSING DELIGHT

MEASURE, TEST, ADJUST

PHASE ONE

Strategy & Approach

DEVELOPING THE STRATEGY

Over a two-day facilitated session, we surfaced the challenges BOOM as an organization faced. In the process, they prioritized the needs and goals of the business and its customers. This be came the foundation for the branding and marketing plans for the 2019 campaigns.

DEFINING THE BRAND

Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.

UNDERSTANDING THE USERS

BOOM is a community first. It’s the haven for for pro-age women who want to reveal their genuine beauty with an honest and realistic approach. To understand the needs of these customers, we created unique user profiles to represent the range of attendees. This painted a clear picture of their demographics, psychographics, needs, and wants.

POSITIONING

Understanding what the BOOM brand is and who they are a champion for, helped define the positioning statement of the organization:

“It’s about women. It’s about beauty. It’s about time.”

PHASE TWO

Brand Refresh

A NEW LOGO

The long-standing event has built up years of brand recognition into their logo. We took what was working well with the previous logo and refined its form to work on a broader scale of applications and sizes.

PHASE THREE

User Experience

CAUSING DELIGHT

Designing user experiences that delight is a difficult task. It takes a highly skilled team of experts: user experience strategists, user interface designers, copywriters, photographers, and engineers. Blind assembled a team of specialists to craft and optimize the spectrumservices.ae user experience.

MEASURE, TEST, ADJUST

By using an iterative approach to the design and working closely with the spectrum team, I was able to completely revolutionize the user journey from awareness to purchase.

Tools like interactive prototypes, user testing, and user monitoring platforms were essential to the process.

THE OUTCOME?

Increased conversions, increased page views, decreased bounce rates, and… delight.

PHASE FOUR

Static & Video Ads

REACH, TRACK TARGET

By using the relatability storytelling approach to the massage, I was able to gain the user's trust and build loyal fans, overtime I was able to scale conversion purchases upto 200%

Process

1. Define unique selling propositions and target personas.

2. Cast creators and create content that aligns with our strategy.

3. Analyze, test, and optimize our creatives.

4. Brainstorm new ideas with our top creators

5. Scale horizontally to other vertical video platforms (Snapchat, Instagram and Youtube).

PHASE FOUR

Marketing Campaign

Meta Ads Breakdown

THE RESULTS

200%

INCREASE IN SALES

26.3k

SALES CONVERSIONS

184%

INCREASE IN PAGE VIEWS

10.8M

DIGITAL REACH/VIEWS

9.23%

FUNNEL CONVERSION RATE

23%

DROP IN BOUNCE RATE

THE RESULTS

200%

INCREASE IN SALES

22.5k

SALES CONVERSIONS

23%

DROP IN BOUNCE RATE

9.23%

FUNNEL CONVERSION RATE

10.8M

DIGITAL REACH/VIEWS

184%

INCREASE IN PAGE VIEWS