NielsenIQ

How NielsenIQ slashed Paid Media CPAs by 75% with Traffic Revenue with a creative UGC strategy using TikTok and Facebook ads.

75%

Reduction in CPA

100k +

Downloads/Month

THE CHALLENGE

When NielsenIQ re-released Unroll.me, an inbox decluttering app, they wanted to grow their userbase through social media buying quickly.

CONTENT CREATION

Traffic Revenue used its network of micro-influencers and content creators to create genuine, high-quality visual assets usable on Facebook and TikTok Ads. 

THE SOLUTION

A media-buying strategy built on a scalable user-generated content strategy.

Process

1. Define unique selling propositions and target personas.

2. Cast creators and create content that aligns with our strategy.

3. Analyze, test, and optimize our creatives.

4. Brainstorm new ideas with our top creators

5. Scale horizontally to other vertical video platforms (Snapchat, Instagram and Youtube).

THE RESULTS

  • Budget Allocation: 37%
  • CPA Reduction: -91%
  • Budget Allocation: 37%
  • CPA Reduction: -91%
  • Budget Allocation: 37%
  • CPA Reduction: -91%
  • Budget Allocation: 37%
  • CPA Reduction: -91%
  • Budget Allocation: 37%
  • CPA Reduction: -91%